Digital Strategy for Digital Donors: A Nonprofit Luncheon with Icreon Tech

Digital Strategy for Digital Donors

A huge thanks to all who attended Icreon’s Nonprofit Roundtable event at the Atlantic Grill! Ken Winell of The Robin Hood Foundation and Mike Benyo of New York Road Runners joined us in our luncheon to discuss the concepts, complexities, and trends that are affecting nonprofit digital strategy in 2014.

Here is an overview of some of the great discussion!

The Details:

  • Topic: Digital Strategy for Digital Donors
  • Date: September 19, 2014, 12:00 PM
  • Location: Atlantic Grill, Lincoln Center, NYC

Focusing specifically on how nonprofits can shape their digital strategies, the discussion provided valuable insights on the biggest trends in nonprofit technology. Among the guests were YMCA NY Chapter, American Cancer Society, Leukemia & Lymphoma Society, the Damon Runyon Cancer Research Foundation, El Museo del Barrio, Pencils of Promise, the Center for Children’s Initiatives and Girls on the Run.

At the beginning of the meeting, guests were given $350,000 (in fake paper money, of course) to distribute among their digital channels. The issue we sought to address was: Where should this money go, and how can we invest it most effectively?

Digital Strategy for Nonprofit

Over the course of the discussion, we covered everything from backend database construction, to mobile apps, to constituent relationship management systems, to mass communications. We even got the eye-opening opportunity to discuss the implications of ALS’ “Ice Bucket Challenge.”

By outlining some industry best practices, we covered the ideal approaches to all facets of the digital ecosystem, from CRMs, to responsive sites to social media.

Thanks again to all of our attendees!

Interested in attending future Icreon roundtables? We’d love to have you! For more information, shoot an email to


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